The December 2008 Mexican edition of Playboy features a woman draped in a religious looking veil, standing in front of a stained glass window, with the words ‘We adore you, Mary’ across the cover. The model’s name is Maria Florencia Onori. She appears completely nude within the publication, in various religiously themed poses. The magazine was released immediately before Mexico celebrates the Virgin of Guadalupe, and in the month of Christmas.
Playboy has made a number of responses: a denial, a shifting of the blame, and a ‘sincere apology’ for any offense caused.
The image “is not and never was intended to portray the Virgin of Guadalupe or any other religious figure… The intent was to reflect a Renaissance-like mood on the cover.”
- Raul Sayrols, publisher of Playboy Mexico
“the Mexican edition of the magazine is published by a licensee, and the company did not approve or endorse the cover.”
- Chicago-based Playboy Enterprises Inc
“While Playboy Mexico never meant for the cover or images to offend anyone, we recognize that it has created offense, and we as well as Playboy Mexico offer our sincerest apologies.”- – Chicago-based Playboy Enterprises Inc
The problem is the magazine has too many reasons.
Freud tells a story about a borrowed kettle:
“A. borrowed a copper kettle from B. and after he had returned it was sued by B. because the kettle now had a big hole in it which made it unusable. His defence was: ‘First, I never borrowed the kettle from B. at all; secondly, the kettle had a hole in it already when I got it from him; and thirdly, I gave him back the kettle undamaged.’”
This story is a favourite of Zizek’s. He has another good example:
“Do we not encounter the same inconsistency when high United States officials try to justify the attack on Iraq? (1) There is a link between Saddam’s regime and al-Qaeda, so Saddam should be punished as part of the retaliation for 11 September; (2) Even if there is no link between the Iraqi regime and al-Qaeda, they are united in their hatred of the United States–Saddam’s regime is thus very dangerous, a threat not only to the United States, but also to its neighbours and the Iraqi people; (3) The change of regime in Iraq will create the conditions for the resolution of the Israeli-Palestinian conflict.”
- The Universal Exception, 289
Of couse, there have been a number of other, also contradictory excuses offered by United States officials for the Iraq war. But there is no mention that war and securing oil are good business and smart political muscle-flexing. There was no mention from Playboy Enterprises Inc that controversy and sex sells porno magazines, either.